國際生留臺就業輔導計畫

This lecture features Graham Liao, Founder and Chairman of Zhanlu Coffee, one of Taiwan’s pioneers in specialty coffee culture. Since opening his first café in Taipei in 2003, Graham has devoted nearly two decades to exploring the full potential of coffee — from bean selection and roasting to flavor design and brand philosophy.

At a time when specialty coffee was still largely unfamiliar in Taiwan, he chose to focus not only on business success, but also on redefining how people experience coffee. Through unique blends and carefully crafted flavor profiles, he has developed a philosophy that sees every coffee as having its own distinct personality — much like people themselves.

This lecture will explore the science, aesthetics, and branding logic behind specialty coffee, while also sharing insights into innovation, product development, and how meaningful brands create lasting impact through details and vision.

Speaker | Graham Liao--Founder & Chairman, Zhanlu Coffee

Date & Time | Jun 7 (Fri) 12:00 - 1:00 PM

Venue | Brainstorming Corner, 2F, Library

Registration | https://sea.cc.ntpu.edu.tw/pls/eval/REG_2ORDER_M2.ordform?eid=e106907